Fleming’s Philosophy


The core business of Fleming’s is the growing of quality fruit and ornamental trees.

Fleming’s credo is ‘Quality, Heritage and Innovation’ which is underpinned by ‘Good, Honest, Decent, People’. The Fleming’s story is long and yet it is simple, be true to the value of what you produce – and stand by it.

A family business now with its fourth generation in place, Fleming’s embraces growth and change while standing by the philosophy that all good things take time.

Just like growing a great tree – it cannot be rushed and so, through each new phase of the business, or when introducing a new cultivar to the Australian market, we will always crawl before we walk, and walk before we run, to ensure the products we deliver – whether a tree or a landscape, is produced in a manner that ensures long term excellence.